The engine is designed around messaging people you already have a relationship with — someone who just called you, or a customer you did work for — and every message includes a way to opt out. Canada's anti-spam law (CASL) is strict, so I set things up to respect consent and unsubscribes. I'm not a lawyer, so for your specific situation it's worth a quick check, but the system is built to stay on the right side of it.